From Nielsen to My Agent to This Nobody to Nobody Nation, the Message Is Clear: The Olympics and America’s Got Talent Remind Us That We Are the Platform!

So my literary agent, who is a regular reader of my blog, sent something along to me the other day.  A little link to a news article about TV ratings.

Now, to the untrained eye (read: the eye that doesn’t really know about Nobody’s View!) it may have seemed like an article about simple Nielsen Ratings. (Nielsen is a group that measure stuff.  Stuff like TV viewership.  I think it’s pretty great that they can do that, as I’m about as savvy with statistics as space travel.)

But for members of Nobody Nation?  For regular readers?  Well, it’s something else.

According to the article, after the Olympics (which we blogged about on here), primetime TV viewership went down.  The only show close to reaching 10 million viewers after the Olympics?  That’s right: America’s Got Talent.  You KNOW we love that show around here.

So, take a look at that again: The London Olympics and America’s Got Talent were the two big TV draws out of all TV possibilities.  The reason we blogged those here at Nobody’s View is because they are about people like us.  Regular folks.  Folks reaching for the stars.  Pursuing their dreams.

So, why am I writing this?  Well, I thought the stats were worth a look.  I figured it was worth some time to point out that we’re not off our rockers here at Nobody’s View.  The reason certain shows are popular is because they resonate.  Because they remind us that there are people out there who maybe aren’t famous, but still feel a drive for greatness.  Or, at least a drive.

And we think that’s worth something.

There’s a lot of noise in the entertainment and publishing worlds about platform, audience, and marketshare.  I get it.  Why put out a book or a show if there aren’t already millions lined up to read it or watch it?  Why put famous people out there if there’s no throngs waiting in the wings to mob them?

But keep this in mind as you peruse the bookshelves or flip the stations.  The “millions” so desired, is us!  That’s right, folks.  It isn’t millions of celebrities or millions of millionaires.  It’s millions of regular folks like you and me that they’re trying to court.  People with regular jobs, dreams, and families.  People struggling to make it in the world.  People who go about their lives quietly, stealing a moment to write a blog post, send a pitch letter to an agent, or work on that movie script that we’ve had in our heads since childhood.  It’s just us.  There’s no mystery.  There’s no magic.  It’s the guy in front of you in the store paying with a check (do people still do that?); it’s the boss who makes your life miserable because he’d rather be acting.  It’s the guy who cuts you off in traffic.  It’s the person who teased you in middle school.  It’s the bigshot who, secretly, feels like a smallshot.  It’s all of us.  It’s the common experience.  We are it.

I’ll say it again.  We are it.

They’re courting us.  So, do you know what that means?  It means we have a voice.  Even if we think we’re nobody special, we’re the voice.  We’re what matters.  We’re our own platform!  No matter who we are, or who we think we are, we are the platform.  We…are…our…own…platform.

And that’s worth something.  It’s worth millions.

If you don’t believe me, look at the ratings.  The Olympics.  America’s Got Talent. It was regular people with dreams watching regular people with dreams.  Nothing else was even close.  Sure there’re some famous acts on AGT and there are some Olympians who have attained celebrity status.  But we don’t only watch for that.  We watch for the live-dog ventriloquist, the struggling illusionist, the guy swimming in the lane next to Michael Phelps, or running in the lane beside Usain Bolt.  The people who have worked quietly to get to where they are…to a chance.  A shot.  A shot worth taking.

If you’ve read this far and think we’re full of hooey hippy dippie here, that’s okay.  We have big shoulders.  We can take it.  We understand.  We like the hippie.  We respect the dippie.

But for the rest of you?  Don’t ever be jealous or envious of what others have.  You go right on with your dreamin’ self and make the most of what it is that you want out of life.  Keep watching shows where other people have taken a step towards their own goals and realize that even as you go about your day with no headlines and no Hollywood fame, what you do matters.  You can take your shot or pursue your interests.

And to my agent?  Maybe I don’t say this enough, but thanks.  Thanks for getting it.  Thanks for understanding what we’re trying to do here.

And thanks for the article!


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